Mascoville brand launch

Making the BEST hot sauce. That’s our mission.

My name is Ard and I love food. Since 2018 I have been perfecting my Habanero hot sauce recipe. How do you make the best Hot Sauce there is? By focussing on flavour. And Freshness. Imagine the flavour of Mango and Habanero, some carrot, a little vinegar, and apple-like tones. Imagine something Hot and Pure and Fresh. You know… a hot sauce should always complement the flavours of your dish, and bring out the flavours more. There are lots’ of hot sauce startups that try to blow you away with Scoville units and hotness. Our mission is to make an accessible hot sauce that enhances the Habanero pepper’s own fruity flavour.

How I started

I’ve been living in Cape Town for five years now, and started experimenting with Habanero chilli sauces in 2018. A lot of craft hot sauce businesses you come across dare to blast you away with lots and lots of Scoville units. I’ll put op some links below to small batch hot sauce websites and recipes. Pretty funny to see the amount of hilarious hot sauces with names such as ‘Ass kickin’ Dumb Ass Hot Sauce’ and ‘Slap Ya Mama’.

Starting a hot sauce business

Starting a hot sauce business became my mission when friends and family complemented my on my home made Habanero recipe. People kept coming back for more and that’s when my first thoughts about launching a new Cape Town Hot Sauce brand was born.

The Mascoville Brand Name

It took some research to come up with a suitable hot sauce name. Trying to avoid cliches, the Mascoville name is composed of the words ‘Mas’ and ‘Scoville’. Mas is ‘more’ in Spanish and Scoville stands for the heat: The Scoville scale is a measurement of the pungency (spiciness or “heat”) of chili peppers and other spicy foods, as recorded in Scoville Heat Units (SHU) based on the concentration of capsaicinoids, among which capsaicin is the predominant component. So you could explain this hot sauce brand name as ‘More Heat’.